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As a Residential College, residents of Tembusu College live and learn together with their peers under the same roof. Integral to the learning is the University Town College Programme (UTCP) where residents read five Seminar-style Modules over their two year residency. Find out more About the Programme or browse available modules on the left.
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Keen to continue residing at the college after completing the UTCP? Find out what lies ahead in the Senior Learning Experience.
Work In Progress Seminar
Micro – microcelebrity: Personal Branded babies of the Internet
Ms Crystal Abidin
16th September 2015, 6pm
Level 1 Common Lounge
Register at dev-tembusu-nus.pantheonsite.io
Some babies and toddlers are amassing huge followings on social media, achieving microcelebrity status, and raking in five-figure sums. In East Asia, many of these lucrative ”micro–microcelebrities” rise to fame because their mothers are social media Influencers. Through personal branding, Influence mothers portrayals of their childrens’ lives ”as lived” is the canvas on which baby products and services are marketed to readers as “advertorials”. Based on ethnographic case studies in SIngapore, this talk will outline the career trajectory of “personal-branded babies” including their social media presence, personal-branding strategies and engagement with their following. What are the ethical considerations such child labour in the social medial age?
+65 6601 2150