Work in Progress Seminar

Blogging Consumption, Consuming Blogs (in Singapore)

31st October 2013, 6pm

First Floor Common Lounge

Dr. Connor Graham, Salima Nadira and Junni Chen

Register at dev-tembusu-nus.pantheonsite.io

What can blogging tell us about consumption in Singapore? This presentation reflects on the progress of ongoing work investigation bloggers and consumption in Singapore. Through focusing on three established Singaporean bloggers this presentation will consider firstly how blogs exert influence and secondly how blogs are influenced.

The first line of enquiry has involved conducting a street survey in Singapore when shoppers were asked questions about their knowledge of Singaporean bloggers and the influence they have on them. The ‘look’ of the shoppers surveyed was also observed during this study. The second line of enquiry has involved ongoing visual analyses of the blogs through which attempts are being made to establish distinct visual elements of the selected blogs and the bloggers themselves. The most exploratory part of this line of enquiry has involved attempts to trace influences on the blogs and the bloggers through considering regional fashion sub-cultures.