The Tembusu (Fagraea fragrans) is a large evergreen tree in the family Gentianaceae. It is native to Southeast Asia. Its trunk is dark brown, with deeply fissured bark, looking somewhat like a bittergourd. It grows in an irregular shape from 10 to 25m high. Its leaves are light green and oval in shape. Its yellowish flowers have a distinct fragrance and the fruits of the tree are bitter tasting red berries, which are eaten by birds and fruit bats. Source: Tembusu, Wikipedia
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WIP with Dr. Jolynna Sinanan and Dr. Connor Graham

22 Oct 2014 | 6:00 pm |
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Work In Progress Seminar

Celebrity Blogs in Singapore

Dr Jolynna Sinanan & Dr Connor Graham

22nd October 2014, 6pm

Master’s Common Lounge

Register at tembusu.nus.edu.sg

In Recent years there has been a proliferation of self-proclaimed celebrity bloggers in Singapore, from the experienced to the debutant. Many of these blogs are widely read by Singaporeans,provoking the question: why? In previous work we have explored the appeal and influence of these blogs through focusing on aesthetics and content. Now we turn our attention to the audience. Our aim is to uncover the influence and politics of these blogs. What does the nature of this influence tell us about the role of consumption in Singapore society?