The Tembusu (Fagraea fragrans) is a large evergreen tree in the family Gentianaceae. It is native to Southeast Asia. Its trunk is dark brown, with deeply fissured bark, looking somewhat like a bittergourd. It grows in an irregular shape from 10 to 25m high. Its leaves are light green and oval in shape. Its yellowish flowers have a distinct fragrance and the fruits of the tree are bitter tasting red berries, which are eaten by birds and fruit bats. Source: Tembusu, Wikipedia
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WIP with Ms Crystal Abidin

16 Sep 2015 | 6:00 pm |
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Work In Progress Seminar

Micro – microcelebrity: Personal Branded babies of the Internet

Ms Crystal Abidin

16th September 2015, 6pm

Level 1 Common Lounge

Register at tembusu.nus.edu.sg

Some babies and toddlers are amassing huge followings on social media, achieving microcelebrity status, and raking in five-figure sums. In East Asia, many of these lucrative ”micro–microcelebrities” rise to fame because their mothers are social media Influencers. Through personal branding, Influence mothers portrayals of their childrens’ lives ”as lived” is the canvas on which baby products and services are marketed to readers as “advertorials”. Based on ethnographic case studies in SIngapore, this talk will outline the career trajectory of “personal-branded babies” including their social media presence, personal-branding strategies and engagement with their following. What are the ethical considerations such child labour in the social medial age?

Tembusu College

 
Tembusu College Office
University Town, NUS
28 College Avenue East, #B1-01
Singapore 138598

+65 6601 2150

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